Examples of my work
The power of communications auditing and planning
Following executive and stakeholder interviews, as well as an all-employee survey, I created a communications strategy and plan with an editorial calendar for a global EPC firm.
COVID-19 crisis communications
I provided crisis communications counsel and developed content on COVID-19's impact for leading EPC. I crafted messaging, social media posts, surveys, customer and executive letters, and managed graphics, resulting in effective communications to targeted audiences.
Highlight powerful women in energy
I interviewed a dozen leading women for a series of profiles for a global energy company. I wrote a variety of uplifting pieces, including letters to self, Q&A, and video scripts. Stories were posted internally, resulting in thousands of views and comments.
Create engaging website copy
Through phone interviews and the client’s reference materials, I wrote/edited 40+ pages of copy, capturing a marine services company’s voice while highlighting the company’s talent and innovative technology for the offshore energy industry.
Power bylined articles
Brought dozens of industry (energy, technology, marine, process heating and cooling, petrochemical) pieces to life for a power company, positioning the company as an industry leader to existing and potential customers.
Media outreach for technology firm
Issued news releases and scheduled interviews for a technology firm at an industry conference OTC, resulting in news coverage, which was leveraged among customers and potential customers.
Media training for chemical and financials services leaders
Facilitated media training for 75+ plant and company leaders for a global chemical company and financial services firm, preparing them for on-camera and phone interviews, as well as how to handle the media following simulated crisis scenarios.
Companies seek executive communications / storytelling
Developed internal executive speeches for a global energy company and crafted executive speeches for industry conferences for a major chemical company.